By Mark Nicholls, Partner, Information Professionals
Considering whether you
need information technology (IT) or digital capability on your Board? Then the
first question to ask yourself is why.
It’s interesting how
views have changed in just a few years. Take the Australian Institute of
Company Directors (AICD) over the past five years. Each year, the AICD runs
their Essential Director briefing and produces the Essential Director
Handbook. This is a useful gauge of
where the peak body sees the role of IT/digital.
When presenting the 2013
Essential Director briefing, at the Wesley Conference Centre in Sydney, Alan Cameron said: “IT is now
such a critical issue that failure to monitor and govern it properly is likely
to be a failure of the director’s basic duty of care and diligence”.
He reflected on his own
perspectives, stating that when the Essential Director handbook was first
drafted, he considered removing the IT matters from it. On further consideration, he accepted that many
IT issues confront all directors, not just those of IT organisations.
2013 was the first year
where IT/digital was covered. Since then
this trend is demonstrated by the IT/digital topics covered within the
Essential Director Handbooks. Let’s take
a look:
Year
|
Total
Pages
|
Dedicated
to IT/Digital
|
|
Pages
|
%
|
||
2013
|
51pp
|
5.5pp
|
11%
|
2014
|
48pp
|
8.5pp
|
18%
|
2015
|
38pp
|
8 pp
|
21%
|
2016
|
39pp
|
6 pp
|
15%
|
In this past year, the %
seems to have plateaued. However, I will
be interested to see where it lands in 2017 given the increased focus on
digital both as a disruptor and an opportunity.
It is certainly now clear that IT/digital is firmly a key issue that
should be continually addressed as part of a Board’s governance and strategy role.
However, one objection has
been stated by some very experienced Directors. It is that bringing in “special”
skills like IT onto a Board comes at the cost of “traditional” skills, like
being able to read financials or understand risks. In my opinion, this view is a little misplaced
for a few reasons. Firstly, it sounds
like they may have experienced a less than optimal Director appointment process.
Perhaps there was a requirement to populate the Board with only a relatively
narrow range of capabilities and without sufficient diversity. That can
happen. Not having the minimum mandatory
skills to be a Board member should never be sacrificed, and shouldn’t have to
be. However, the ideal Board composition should contain enough diversity of
skills and backgrounds to adequately address all the challenges that the organisation
faces, and of course this should include IT. There are many capable people out
there that have the basic competency requirements as well as that of ICT/digital.
Secondly, there is an
error in thinking that an understanding and appreciation of IT/digital is a
specialist skill. It is not. It is a new general skill for all managers
and directors. I am old enough to
remember a time when some senior executives and managers had trouble reading a set
of financial statements, leaving such an understanding to the “bean counters”. These days this attitude would be rare. Today, financial literacy is an accepted
general skill. I would argue that the
same evolution is underway with IT/digital.
If you need any more
convincing, and I am sure most of you don’t, ask yourself these questions… who
are the global leaders in:
Bookselling, then publishing then retailing and more………………………...............Amazon
Video entertainment…………………………......…………………...............…………….Netflix
Music entertainment………………............................................iTunes, Spotify and Pandora
Movie production ……………………………..……......…………….. Pixar (bought by Disney)
Photography………………..........…….Apple, Samsung plus Shutterfly, Snapfish and Flickr
Advertising………….....……………………………………………………………………Google
Direct marketing ………....…………………………………………………….Google, Groupon
Telco………………………..……………………………………………..………………….Skype
Recruitment Company …..………………………………….…………………………..LinkedIn
Taxi/Personal transport………………………………………………………………………Uber
Accommodation………….......…………………………..………………………………..AirBNB
News media……………………..…………………………………….Google, Facebook, Apple
Bookselling, then publishing then retailing and more………………………...............Amazon
Video entertainment…………………………......…………………...............…………….Netflix
Music entertainment………………............................................iTunes, Spotify and Pandora
Movie production ……………………………..……......…………….. Pixar (bought by Disney)
Photography………………..........…….Apple, Samsung plus Shutterfly, Snapfish and Flickr
Advertising………….....……………………………………………………………………Google
Direct marketing ………....…………………………………………………….Google, Groupon
Telco………………………..……………………………………………..………………….Skype
Recruitment Company …..………………………………….…………………………..LinkedIn
Taxi/Personal transport………………………………………………………………………Uber
Accommodation………….......…………………………..………………………………..AirBNB
News media……………………..…………………………………….Google, Facebook, Apple
Each of these are leaders
in a marketplace that used to be a physical marketplace, that is now largely a digital
marketplace and they have leading IT capability to support them.
If you accept the need for
improved managed IT services capability on your Board, then the next question is, in which areas
and how. There are a few methods that
are available to you to make these determinations. We’ll cover that in an upcoming blog.
About the Author:

Mark is an active industry participant. In 2013 he was elected to the QLD Council of the Australian Information Industries Association (AIIA), was appointed as Chair in late 2014 and to the Board of Directors in late 2015. Mark is the inaugural Chair of the Qld Digital Economy Industry Collaboration Group, involving a range of industry groups that are supporting their constituents in the adoption of digital business.
References
http://www.companydirectors.com.au/~/media/resources/events/essential-director-update/edu-2013/03687--13--nat--essential-director-update-2013_internal-pages-final.ashx
https://aicd.companydirectors.com.au/~/media/resources/events/essential-director-update/edu-2014/04372-3-evt-essential-director-update14-jun14-handbook_a4-46pg_web.ashx
http://www.companydirectors.com.au/~/media/resources/director-resource-centre/publications/books/pdfs-various/essential-director-update-2015_final-sitecore.ashx
http://aicd.companydirectors.com.au/~/media/cd2/resources/events/essential-director-update/PDF/05496-6-EDU16-Handbook_WEB_v6
https://www.wsj.com/articles/SB10001424053111903480904576512250915629460