I cant claim to being a fashion guru. I hope I dress well enough but I dont know that industry from an industry perspective, fashion seems to be such a complex and multi-layered industry.
How they decide that "silver is in this year" or that "the 50s is making a comeback" is of a complete unknown to me. But I am thinking that I should start working on that.
After all, the fashion industry is not so different from the technology industry. Each year the IT industry decides upon its own "fashionable" IT investments. This year we are being told that Big Data, Bring Your Own Device (BYOD), Cloud, among other are on the top priorities for IT decision makers this year.
Cloud was on the list last year. BYOD has been a recent addition. What will survive to next year, what will get dropped and what will come along new. Should we be looking forward with anticipation?
Where do these IT fashions get decided. It is a global phenomena. What we get on the IT Fashion hit list in Australia comes from a global list. Who decides this, how is it decided, and where?
The list doesn't seem to come from the IT purchasers themselves, eg. CIOs. They may have some influence but they don't decide it. Whatever the list contains, we know that the biggest technology industry players have got their marketing plans set based on the IT Fashion list. And the IT Fashion list comes in a suitably substantiated way with the support of the major research firms. Yes those research firms that receive some of their research funding from those biggest technology industry players.
So maybe that's where this list comes from. Maybe the big technology industry players and the big research firms gather, perhaps with a token top end CIO or two and they decide upon the IT Fashion list?
I think that this is what happens. And my guess is that they do this at a lovely annual event in the Bahamas.
Fair enough if that happens. But lets bring it out in the open.
Why not make an industry event from this, "The Global Technology Direction awards". We could have the nominees, and the winners. We could have the life time achievement technologies, like the HP Scientific Calculator or the Relational Database.
We would all get to see what was coming, we could prepare, we could make some decisions and help our business colleagues reconcile the facts amongst the eventual hype. How we invest in IT could be based on much more considered grounds and how well they suit our industry and business priorities.
But then maybe that would not work so well. Cant let the purchasers think they have a choice. Much better to have them follow the crowd, even if it is a global rent-a-crowd.
|Mark is the founder of Information Professionals and Managing Director. He is one of the most trusted IT management advisors in Australia, and has managed, advised or reviewed some of the most complex IT and Change Management projects in Australia. A full outline of Mark and his Bio is available here.|
Labels: Bahamas, Big Data, BYOD, CIO, Cloud, Deloitte, Device, Fashion, Hewlett, HP, IBM, ICT, Industry, IT, KPMG, List, Oracle, Packard, research, Silver